Events
A Crash Course in Type Selection, Part 1: Exploring and Choosing Type
with Stephen Coles
Learn techniques to make finding the right font the best part of any job.
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- Time
Type selection and pairing has never been a straightforward task. The rapid increase of new typefaces hasn’t made it any easier. This explosion of choice can be either intimidating or empowering; it all depends on your knowledge and skill set.
We’ll learn techniques that can make finding the right typeface one of the best parts of any design job. Build a broader and smarter selection criteria, understand the connections between form and function, learn how to break free of overused fonts, and generally see typefaces with new eyes.
Extend your font sourcing and licensing skills by pairing this workshop as a package with A Crash Course in Type Selection, Part 2: Sourcing & Licensing Fonts with Christopher Slye, offered on July 12 from 10am – 5pm. The rate for both workshops taken together is $432, a 20% discount.
Learning Outcomes
- How to analyze and judge typefaces
- What makes typefaces good for specific projects
- Pairing and mixing strategies
Diversity and Equity Scholarship
Diversity and Equity are important to all of us at Letterform Archive, and we are committed to increasing opportunities for underrepresented groups within the type and design communities.
We are offering one BIPOC/Equity scholarship seat in this workshop.
To apply for this scholarship, please complete and submit to us the short form linked here at least a week prior to the start of the workshop.
Stephen Coles
Stephen “Stewf” Coles, Associate Curator & Editorial Director (he/him), joined the staff after serving on our Board of Directors since its inception. Since the early 2000s he has been active in the type community, initially as a creative director at FontShop, and later as an independent consultant, connecting font makers with font users. Stephen wrote the book The Anatomy of Type and co-founded the influential websites Typographica and Fonts In Use. With his background in design and journalism, combined with an obsession for type history, Stephen is responsible for the online face and voice of the Archive, and shares the collection through the blog and other editorial projects. As a member of the curatorial team, he helps to shape the future of the collection.
