Events
Bridging Art, Design, and Technology
with Aaron Marcus
A pioneer of early digital media and computer technology shares insights from a wide-ranging career.
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In the early days of digital media, Berkeley-based Aaron Marcus was influential in the developing fields of computer technology, spanning art, virtual reality, experimental visible languages, and information visualization. He is also known for his work in computer graphics, user interface/user-interaction design, information-oriented graphic design, and visible-language experiments.
Marcus will sign copies of his new memoir/monograph Bridging Art, Design, and Technology: My Lifetime Work, and discuss his innovative HCI/user-experience designs and solutions for brands like Apple, HP, Microsoft, Motorola, Oracle, Sabre, Samsung, SAP, US Federal Reserve Bank, Visa, and more. The book’s text and figures reveal a personal philosophy and history of art, design, computers, and technology across 70 years.
Marcus’s work is in the collections of Letterform Archive, the San Francisco Museum of Modern Art, and the Victoria and Albert Museum, London, among others. We will have a selection on display for this event.
Aaron Marcus
Aaron Marcus is an award-winning graphic designer. computer artist, and former faculty member of Princeton, Yale, Hebrew University/Jerusalem, and University of California/Berkeley. His artwork is in the collection of the San Francisco Museum of Modern Art, the Victoria and Albert Museum/London, and the Computer History Museum/Mountain View. He has published 60 books and 300 articles. He founded Aaron Marcus and Associates in 1982. He has been a Fellow of the East-West Center, Honolulu, and a Staff Scientist at Lawrence Berkeley Laboratory. For 11 years he led/co-chaired the Design, User Experience, and Usability conference, which met worldwide. He is a Fellow of the American Institute of Graphic Arts, a member of the CHI Academy, and was named one of ICOGRADA’s Master Designers of the Twentieth Century, 2000.Aaron Marcus was the world’s first graphic designer to work with computers in 1967. A pioneering computer graphics artist, he has taught in universities worldwide and published 60 books and 350 articles about mobile user experience (UX), information visualization, persuasion design, cuteness engineering, and cross-cultural UX. His art and design works are in the permanent collections of the San Francisco Museum of Modern Art, the Letterform Archive in San Francisco, the Computer History Museum in Mountain View, the Victoria and Albert Museum in London, the Los Angeles County Art Museum, the Berkeley Art Museum, the Israel Museum, and RIT’s Vignelli Graphic Design Center Archive/Rochester.
He taught at Princeton University, Yale University, and the Institute of Design/IIT in the USA, and the Hebrew University and Bezalel Academy of Art and Design in Jerusalem, Israel. He was a Staff Scientist at Lawrence Berkeley Laboratory and a Research Fellow at the East-West Center in Honolulu. He founded AM+A in 1982, which has completed about 500 projects for 300 clients worldwide, including Apple, Microsoft, Samsung, Oracle, SAP, Siemens, Visa, and the US Federal Reserve Bank.
