Events
Rotate: The Art Of The Ambigram
with Nikita Prokhorov
Get ready to fall in love with ambigrams! This talk will break down their mysteries, giving you a new perspective on letters.
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How can words turn upside down and still make sense? Join award-winning lettering artist and graphic designer Nikita Prokhorov for a deep dive into the wonderful world of ambigrams. We’ll uncover all—or at least most!—of their mysteries, break down the design process into clear bite-size steps, and explore connections between ambigrams, typography, and lettering. With several in-depth case studies, you’ll see how ordinary words can turn into beautiful ambigrams that will push the boundaries of typography.
Letterform Lectures are a public aspect of the Type West postgraduate program. The series is co-presented by the San Francisco Public Library, where events are free and open to all.
Nikita Prokhorov
I’m an award-winning lettering artist, graphic designer, and design educator with a deep focus on typography and branding. My clients range from independent businesses to Fortune 500 companies, and the work created for them has been recognized by leading organizations such as the Society of Typographic Arts, Pepsi, LogoLounge, PRINT Magazine, HOW Magazine, Communication Arts, and more.
