Christine Celic Strohl and Roberto de Vicq will review the best examples of contemporary restaurant/food branding design and the unique challenges and rewards they present. Based on our professional experience, we will share best practices and approaches of designing for the food industry. In 4 weeks, students will develop a concept, analyze the competition, devise a treatment, logo, and palette and design several menus and collateral materials. From soup to nuts, your design will be good enough to eat!
A workshop offered by [email protected] West, a collaboration between Letterform Archive and The Cooper Union Continuing Education Department, and held in the Monotype Classroom at Letterform Archive.