Skip to main menu Skip to main content Skip to footer content

Author: Stephen Coles

Recasting Electra as Aluminia

Jim Parkinson tells us about reviving Electra for Bruce Kennett’s W. A. Dwiggins biography.

Left: Original drawing for Electra; Right: Jim Parkinson’s pencil sketch on the back of the printed sheet, drawn on a light table to flop the letter before scanning it.
Dwiggins made this puppet — Aluminia — in the 1930s just as his Electra type was being released by Linotype. He imagined her as an agile dancer, and built her from cardstock covered with aluminum foil. Dwiggins used these words to describe his Electra type: “Electricity . . . sparks, energy — high-speed steel — metal shavings coming off a lathe — precise, positive . . . take your curves and streamline ‘em.” Jim Parkinson’s new font perfectly captures these qualities, and we’ve decided to name it Aluminia in honor of Dwiggins’s other creation.

Those of you who have followed the progress of Letterform Archive’s first publication, the forthcoming W. A. Dwiggins: A Life in Design, already know that this book will be both a celebration of this prolific author, artist, and designer, and also the culmination of forty years of passionate research and collecting by two of his biggest fans — the book’s author, designer, and chief visionary, Bruce Kennett, and Letterform Archive’s founder, Rob Saunders. At nearly 500 pages and including 1,200 illustrations, the book is a labor of love and has received unstinting attention to the writing, editing, design, and production. In keeping with our ambition to present Dwiggins in a publication worthy of him, Letterform Archive also commissioned Oakland-based type designer Jim Parkinson to create a digital revival of Dwiggins’s Electra typeface that honors the design’s original personality and strength. The resulting fonts — which we have named “Aluminia” after one of the marionettes Dwiggins designed and fabricated in the 1930s — will be used throughout the Dwiggins biography and are now available for purchase.

For backers who have already purchased the fonts, we expect to deliver these along with your license within the next two weeks. Watch your inbox and, if you haven’t yet responded to our survey requesting your delivery address, please do so as soon as possible, or email us directly at [email protected].

Now that the fonts are finished, we are making steady progress towards sending the book to press and will soon follow this update with additional news and information. In the meantime, we hope you enjoy this recent interview with Jim Parkinson, in which he shares both the challenges and the delights of this intriguing project.

Read More

This Just In: Linotype Master Drawings

Once threatened by dispersal, over 60,000 letter templates from the British Linotype company now have a home at Letterform Archive.

Metroblack ‘e’, ‘n’, ‘r’, 6 pt., 1934. Metro was originally designed by W. A. Dwiggins in 1929–30. Read more in our upcoming biography.
Drawing for Metroblack ‘e’, ‘n’, ‘r’, at 6 pt., Linotype & Machinery, Manchester, 1934. Metro was originally designed by W. A. Dwiggins in 1929–30. Read more in our upcoming book, W. A. Dwiggins: A Life in Design.

In early April 2017, dozens of boxes arrived at the Archive. Each was packed with hundreds of folders containing thousands of large cards. And on each card, a pencil drawing of a single letter outline, annotated with measurements, character information, dates, and a draftperson’s signature.

Read More

The New Face of Letterform Archive

Tânia Raposo and Nick Sherman describe how they took on the challenge of representing 40,000 objects in a single visual identity.

Welcome to the new Letterform Archive

Our new logo and website have been live for a few weeks, but now, after the rush of spring events, we finally have a moment to reflect on the redesign and ask its creators about their process.

Read More

Over 1,000 Backers Helped Us Reach Our Dwiggins Goals

A message of gratitude from Letterform Archive

On behalf of Bruce Kennett, Rob Saunders, Stephen Coles, and everyone here at Letterform Archive, I would like to thank all 1,059 backers who helped bring the Dwiggins book project to life and ensure Kennett’s remarkable biography will be published.

W. A. Dwiggins
W. A. Dwiggins, 1941. Photograph by Robert Yarnall Richie.

We are grateful for the outpouring of support, and thrilled to have connected with this worldwide community of Dwiggins fans. If we include the direct, offline orders we received from individuals and institutions who could not use Kickstarter, we surpassed our stretch goal. Therefore, in addition to publishing this book, we are committed to digitizing our entire Dwiggins collection, starting with the rarest materials.

Orders for the deluxe edition have now closed, but in case you or someone you know would like a copy of the standard edition and missed the opportunity to get one on Kickstarter, we have set up a page on Indiegogo InDemand to collect all remaining preorders until we go to press in August. Update: You can now order the book directly from the Letterform Archive shop.

Read More

The Crew of the Ship Earth

W. A. Dwiggins’s 1943 plea for peace uses his own illustrations and type.

In honor of Earth Day 2017, we bring you this small pamphlet, written and designed by W. A. Dwiggins nearly seventy-five years ago, and published by the Typophiles in 1943. The context for this piece was World War II. Influenced by his Quaker background, Dwiggins created, on more than one occasion, vivid work that advocated for an end to aggression and violence. The message of The Crew of the Ship Earth still resonates today, and it seems appropriate to look again at this tiny pamphlet and appreciate its powerful vision: “… an entirely new mental picture of the world’s population: a picture of all of us together sharing the same needs, the same dangers, the same fate … the same hope … .

Read More