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Letterform Archive

Japan Moderne: Advertising Design Gems from the 1920s and ’30s

$22.95

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40 postcards with 20 favorite images from a dazzling journal of Deco-era Japanese design

Launched in the late 1920s, The Complete Commercial Artist (Gendai shōgyō bijutsu zenshū 現代商業美術全集) showcased work by Japan’s early design visionaries in 24 volumes on posters, window displays, lighted signs, and more. These retro postcards feature stylish and colorful selections from this masterpiece of print modernism.

Beautifully printed on uncoated stock and presented in a keepsake box, Japan Moderne includes charming works by Sugiura Hisui 杉浦非水, Tada Hokuu 多田北烏, Hamada Masuji 濱田増治, Fujisawa Tatsuo 藤澤龍雄, Murayama Tomoyoshi 村山知義, Ishimoto Kikuji 石本喜久治, and other leading designers of the age.

Publisher Letterform Archive Books
Publication date May 27, 2025
ISBN 979-8-9916212-0-5
Size 5 ⨉ 7 inches
Printing 4 colors throughout
Format 40 postcards enclosed in a keepsake box

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