This Just In: Jacob Jongert for Van Nelle
A large collection of objects by the Dutch modernist demonstrates the branding power of lettering + color.
Our holdings of packaging design recently got a significant boost with the addition of several hundred objects created by Jacob (commonly signed “Jac.”) Jongert in the 1920s and ’30s for Van Nelle, a Rotterdam-based manufacturer of coffee, tea, and tobacco. The extensive and varied collection includes labels, boxes, tins, in-store displays, posters, advertising, and other collateral, like pocket notebooks and calendars.
