When guests visit the Archive our goal is to inspire them through radical access to our collection of graphic design and typography artifacts. The aim is to encourage discovery through visual exploration. Now we’re making that experience available to everyone everywhere with the new Online Archive. Charter members will receive exclusive access to the beta before we officially go live in 2020.
The Online Archive beta is running and members are taking it for a test drive. Meanwhile, we’re taking a peek under the hood and introducing you to the people who built it.
In the 1950s, Pintori revisualized the typewriter, transforming it from esoteric machine to a charming companion of modern office life.
See all this work at our hi-fi web resolution in the Online Archive.
The lifeless, rectangular slabs of metal we type on these days were preceded by tools with personality. Sculptural, colorful, and often weighty, typewriters were transformative machines that shaped modern industry and communication in the 20th century. The Italian brand Olivetti, founded in 1908, was among the many key players in the market and was unique in the way they saw approachable design as core to their identity. Part of Olivetti’s success is owed to Giovanni Pintori, who was the company’s art director from 1950 to 1967. Pintori’s color palettes, shapely abstraction, and smart use of the grid conveyed both the mechanic power of an Olivetti device and the joyful ease one should feel when using it.
