Among the 25 objects just added to the Online Archive are works representing various writing systems beyond Latin. The items are highlights from two events this spring: a master’s seminar in type history that we taught for California College of Arts, and a lecture, “A Brief Typographic Trip Around the World”, hosted by the Center for Book Arts in New York. In a time when a pandemic has hampered most of our summer travel, let our lifelike images take you on a virtual vacation to 18th-century Indonesia, 1920s Tokyo, or India through the ages.
An explosion of independent publishing in the 1960s and ’70s took advantage of new, accessible technology to spread countercultural messages around the world.
“Brian McBean’s Fantasy”, centerfold from The Oracle of Southern California, No. 5, 1967.
In the 1950s, Pintori revisualized the typewriter, transforming it from esoteric machine to a charming companion of modern office life.
Detail of Olivetti 82 Diaspron pamphlet, 1960s.
See all this work at our hi-fi web resolution in the Online Archive.
The lifeless, rectangular slabs of metal we type on these days were preceded by tools with personality. Sculptural, colorful, and often weighty, typewriters were transformative machines that shaped modern industry and communication in the 20th century. The Italian brand Olivetti, founded in 1908, was among the many key players in the market and was unique in the way they saw approachable design as core to their identity. Part of Olivetti’s success is owed to Giovanni Pintori, who was the company’s art director from 1950 to 1967. Pintori’s color palettes, shapely abstraction, and smart use of the grid conveyed both the mechanic power of an Olivetti device and the joyful ease one should feel when using it.
For every Letterform Archive tour we set a table — a visual feast of objects that respond to the interests of each guest. Soon, you can get a taste of this experience from anywhere.
This table is set for “1960s–70s Independent Publishing”, a section of last year’s California College of the Arts MFA course on the history of typography.
The Online Archive continues to grow. The latest additions include hand-painted advertising comps and type specimens old and new. Become a member to get access now, while the site is in beta.
Mila Kavalla, gouache maquettes for Pez, Steiner Seide, and the 24th Venice Biennale, 1948–50.