Beyond the Bauhaus: Ecuador, Land of the Shuar
Vanessa Zúñiga Tinizaray refocuses geometric and systematic design principles on a culture far from 20th-century Europe.
Letterform Archive’s current exhibition celebrates, among many things, the centenary of the Bauhaus. Such recognition indicates the significant impact of the school in modern culture. The Bauhaus has become synonymous with minimal and geometric systems of design. This makes it convenient to attribute this school of thought as a source for any graphic work that shares these characteristics, but similar ideas have been around long before the Bauhaus. The Ecuador, the Land of the Shuar poster that is part of the “Beyond the Bauhaus” section of the show is an example of contemporary designers practicing some of the principles associated with the school, and, in this case, principles rooted in a marginalized history.