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Recasting Electra as Aluminia

Jim Parkinson tells us about reviving Electra for Bruce Kennett’s W. A. Dwiggins biography.

Left: Original drawing for Electra; Right: Jim Parkinson’s pencil sketch on the back of the printed sheet, drawn on a light table to flop the letter before scanning it.
Dwiggins made this puppet — Aluminia — in the 1930s just as his Electra type was being released by Linotype. He imagined her as an agile dancer, and built her from cardstock covered with aluminum foil. Dwiggins used these words to describe his Electra type: “Electricity . . . sparks, energy — high-speed steel — metal shavings coming off a lathe — precise, positive . . . take your curves and streamline ‘em.” Jim Parkinson’s new font perfectly captures these qualities, and we’ve decided to name it Aluminia in honor of Dwiggins’s other creation.

Those of you who have followed the progress of Letterform Archive’s first publication, the forthcoming W. A. Dwiggins: A Life in Design, already know that this book will be both a celebration of this prolific author, artist, and designer, and also the culmination of forty years of passionate research and collecting by two of his biggest fans — the book’s author, designer, and chief visionary, Bruce Kennett, and Letterform Archive’s founder, Rob Saunders. At nearly 500 pages and including 1,200 illustrations, the book is a labor of love and has received unstinting attention to the writing, editing, design, and production. In keeping with our ambition to present Dwiggins in a publication worthy of him, Letterform Archive also commissioned Oakland-based type designer Jim Parkinson to create a digital revival of Dwiggins’s Electra typeface that honors the design’s original personality and strength. The resulting fonts — which we have named “Aluminia” after one of the marionettes Dwiggins designed and fabricated in the 1930s — will be used throughout the Dwiggins biography and are now available for purchase.

For backers who have already purchased the fonts, we expect to deliver these along with your license within the next two weeks. Watch your inbox and, if you haven’t yet responded to our survey requesting your delivery address, please do so as soon as possible, or email us directly at [email protected].

Now that the fonts are finished, we are making steady progress towards sending the book to press and will soon follow this update with additional news and information. In the meantime, we hope you enjoy this recent interview with Jim Parkinson, in which he shares both the challenges and the delights of this intriguing project.

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Mailing card for
Mailing card for A Millionth Anniversary, Meridian Books, New York, 1958.
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Metroblack ‘e’, ‘n’, ‘r’, 6 pt., 1934. Metro was originally designed by W. A. Dwiggins in 1929–30. Read more in our upcoming biography.
Drawing for Metroblack ‘e’, ‘n’, ‘r’, at 6 pt., Linotype & Machinery, Manchester, 1934. Metro was originally designed by W. A. Dwiggins in 1929–30. Read more in our upcoming book, W. A. Dwiggins: A Life in Design.

In early April 2017, dozens of boxes arrived at the Archive. Each was packed with hundreds of folders containing thousands of large cards. And on each card, a pencil drawing of a single letter outline, annotated with measurements, character information, dates, and a draftperson’s signature.

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