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Now Open: The People’s Graphic Design Archive

A new digital platform for documentation and research is set to reveal a more inclusive history, and the ideal complement to Letterform Archive’s physical collection.

Introducing The People’s Graphic Design Archive

The story of graphic design is traditionally written by award winners, major brands, and big names. Their work is heralded in trade journals and design annuals, established as canon in college text books, and archived in museums and special collections. Meanwhile, the wider world of design — which can have as much impact on its audience — goes unrecorded. This includes objects that are widely seen but under-appreciated, or hyper-local and lesser-known, but no less remarkable. And that work is often designed by underrepresented or marginalized people.

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How Type Travelled Across Nations and Foundries

Our correspondent Tanya George dives into the Archive’s type specimen collection to explore the many ways typeface designs changed hands in the metal era.

Catalogs from two different foundries reveal two very similar typefaces. Left: Alpha-Blox, ATF specimen, ca. 1950. Right: Positive, Gujarati Type Foundry specimen, ca. 1940s.

Archives can be intimidating spaces. They’re usually filled with objects and materials that are valuable and relevant to building knowledge but require someone to know what they’re looking for and ask the right questions to the right people. So here is a small gateway into the type specimen collection at Letterform Archive. I ask a question — “Why does the same typeface design reappear in specimens from other foundries?” — and try to answer it by using objects found at the Archive and other accessible resources.

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Books on Text and Textile

Vivian Sming, our new curatorial fellow, pulls on threads within the collection, tying together concepts of weaving and language.

Vivian Sming, 2022 Letterform Archive Curatorial Fellow

We are proud to announce the Letterform Archive Curatorial Fellowship, a new program designed to strengthen and diversify the collection. Rotating annually, the fellow works with our curatorial team to interpret and share material from the Archive, as well as expand the collection through new acquisitions and connections to artists and designers.

The 2022 fellow is Vivian Sming, an artist-publisher based in the Bay Area, who produces a wide range of artists’ books through their publishing studio Sming Sming Books. Sming’s first contribution to our blog highlights four books that combine weaving and language.

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Strikethrough: Typographic Messages of Protest on View July 23, 2022–April 16, 2023

Letterform Archive’s second exhibition celebrates design that empowers communities and fights oppression.

In collaboration with Polymode, we’re excited to announce Strikethrough: Typographic Messages of Protest, a new exhibition on view beginning July 23, 2022. Curated by Silas Munro of the design studio Polymode with Stephen Coles of Letterform Archive, the exhibition will feature more than 100 objects, including broadsides, buttons, signs, t-shirts, posters, and ephemera spanning the 1800s to today.

In sections exploring the many ways to voice dissent (VOTE!, RESIST!, LOVE!, TEACH!, and STRIKE!), the show will chart a typographic chant of resistance across more than a century of protest graphics.

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Beyond the Bauhaus: Ecuador, Land of the Shuar

Vanessa Zúñiga Tinizaray refocuses geometric and systematic design principles on a culture far from 20th-century Europe.

Vanessa Zúñiga Tinizaray
This article supplements a Bauhaus Typography at 100 interview with Vanessa Alexandra Zúñiga Tinizaray.
See the interview

Letterform Archive’s current exhibition celebrates, among many things, the centenary of the Bauhaus. Such recognition indicates the significant impact of the school in modern culture. The Bauhaus has become synonymous with minimal and geometric systems of design. This makes it convenient to attribute this school of thought as a source for any graphic work that shares these characteristics, but similar ideas have been around long before the Bauhaus. The Ecuador, the Land of the Shuar poster that is part of the “Beyond the Bauhaus” section of the show is an example of contemporary designers practicing some of the principles associated with the school, and, in this case, principles rooted in a marginalized history.

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Typefaces Inspired by the Bauhaus

From Futura to ITC Bauhaus, our survey of Bauhaus type continues with a look at typefaces that adopted the school’s simplified, geometric ideals.

László Moholy-Nagy, cover for Bauhaus Buildings Dessau (Bauhausbauten Dessau), 1930. This late Bauhaus Book may be the only official Bauhaus publication to use a typeface inspired by the school (Futura Black), though it was perhaps lettered by hand with the type as a model.
This article supplements Archive Salon Series 29: Bauhaus Typefaces. Members can access the recording.
Watch the Video

Our first installment of this two-part series showcased the various typefaces found in official publications and other objects by Bauhaus instructors and students. We learned that the type used at the school was primarily utilitarian, readily available to printers at the time. But what about the radical geometric letterforms we connect to Bauhaus principles? Let’s look at minimalist typefaces inspired by the school, many of which live on as commercial successes long after the institution was forced to close down.

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Typefaces Used by the Bauhaus

The school’s main typographic story is not about inventing radical typefaces, but using existing typefaces in a radical way.

Nameplate for bauhaus magazine, vol. 1, no. 1, 1926.

Letterform Archive’s inaugural exhibition, Bauhaus Typography at 100, displays nearly 200 objects representing the school’s influence on printed design. From its start in 1919, the Bauhaus incorporated mass production techniques in the creation of artworks across various programs offered on campus, from architecture and product design to textiles and graphics. While the school has come to be known for a simplified, geometric approach across all these disciplines, the exhibition narrates an evolution of letterform styles and illuminates the many people who developed what we now recognize as Bauhaus typography. As a companion to December’s Archive Salon, this two-part article series focuses on the core material that shaped Bauhaus typography: the typefaces.

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