Boutiques Magnifiques: Shop Sign Designs from Belle Époque Paris

40 postcards featuring 20 picturesque storefront designs that once decorated the grand avenues of Paris

At the turn of the century, skilled artisans reimagined Parisian streets with glamorous signage and storefront displays. With elaborate designs, soft colors, and charming old-world lettering, they helped transform the city into the luminous metropolis of art and culture it is today. This elegant postcard set revives original inspiration from the painters’ treasured sourcebooks—and whisks you away to Belle Époque Paris.