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Letterform Archive Featured in New Book: Collecting Graphic Design

The Optik Books title highlights 10 collections around the world which specialize in a discipline that is traditionally overlooked by art and design institutions.

Letterform Archive in Collecting Graphic Design

Archives are more than just warehouses; they are greenhouses for the nurturing of narratives. Out of archival seeds, mighty stories grow. — Steven Heller on Collecting Graphic Design

A5/10: Collecting Graphic Design — The Archiving of the Visual
A5/10: Collecting Graphic Design — The Archiving of the Visual, Optik Books, 2021

Based in Düsseldorf, Jens Müller has authored, edited, and published dozens of books on design. The A5 series — under his own Optik Books imprint — offers affordable and beautifully documented snapshots of design history at a digestible length and (you guessed it) A5 size. The 10th volume in this series, Collecting Graphic Design, calls attention to the few institutions and private collectors who concentrate on preserving and sharing objects of graphic design, such as posters, logos, book covers, design manuals, and ephemera.

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From the Collection: Gujarati Type Foundry’s 1937 Specimen Book

Reporting from India, Tanya George offers a glimpse into one of the country’s most extensive catalogs of locally produced metal type.

Based in Bombay for most of the twentieth century, the Gujarati Type Foundry was one of India’s leading metal type manufacturers. Tanya George, our new regular correspondent, makes her Letterform Archive News debut with an in-depth look at the Indian scripts shown in the company’s catalog, a highlight of the Tholenaar Collection.

The Book of Typefaces and Printers’ Auxiliaries, Gujarati Type Foundry, ca. 1937, showcasing display weights for Gujarati and Devanagari in upright styles as well as a slanted italic style. (All images are displayed at high resolution. Pinch or zoom to enlarge.)
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From the Collection: Greatest Hits of Social Media

Rediscover Archive gems in a new series showcasing our most popular posts from Instagram and Twitter.

Three popular Letterform Archive posts on Instagram with a heart animation in the background.

At least twice a day we share items from the Letterform Archive collection on social media. Connecting with our community on these platforms has always been a big part of what we do, even before the physical library was open to the public. That said, Facebook, Instagram, and Twitter aren’t everyone’s cup of tea, and there are plenty of Archive members, newsletter subscribers, and website visitors who don’t see all that good stuff we post there. Meanwhile, the limited canvas of social media doesn’t always do justice to a rare printed book or detailed piece of calligraphy. With that in mind, here’s the first in an ongoing series showcasing your favorite posts, reprised in expanded form on the blog.

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A Letterform Archive Auction

Bring a rare piece of the Archive into your own home or office while supporting our mission: join our first-ever auction on May 12, 2021.

Letterform Archive has one of the world’s best collections of typographic history. We house over 60,000 objects aggregated from various sources and donors with overlapping interests. This often yields multiple copies of a book or print, and there are now hundreds of duplicates to be deaccessioned. Over the last five years we held several small sales, particularly of reference books and type foundry ephemera, but we reserved the rarest gems for a moment when we could offer them all together in a globally accessible auction.

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