News / Publishing

The award-winning author of Morla : Design shares her secrets for choosing the right typeface for the job.

Prototyping the covers for Morla : Design.

The AIGA Medalist, AGI Member, and National Design Award Recipient to donate her archive.

Dwiggins’s visual inventiveness was matched by his verbal wit, and he left behind a number of charming stories and playful but potent essays that helped to define the fields of graphic, advertising, and book design. The deluxe edition of Bruce Kennett’s Dwiggins biography includes a portfolio of Dwiggins’s writings, set in his own typefaces made for the Linotype machine. (The standard edition of the book includes high-fidelity reproductions of these pages.)

In his book’s acknowledgments, Bruce thanks “the Metal Squad who produced the letterpress portfolio (which also appears in the book as the Writings section): Michael Babcock, Darrell Hyder, John Kristensen, and Andrew Steeves, all of whom brought not only their experience and skills, but also their respect and admiration for Dwiggins.” As the final proofs of A Life in Design head to the printer, we look back at the efforts from this team of craftsmen and the methods, both analog and digital, which made the portfolio possible.

Bruce Kennett’s biography of W. A. Dwiggins is nearly ready to go to press. A few lucky backers of the project are set to receive the deluxe edition of the book, bound with a leather spine that features gold foil-stamped lettering by master calligrapher, Richard Lipton. This week we talked to Richard about penning the proper spine for Letterform Archive’s first publication.

What’s your relationship to Dwiggins’s work?

Richard Lipton: Like so many graphic designers, calligraphers, and type designers, I had something of a love affair with his multifaceted work. He was a consummate craftsman and there is much to admire in so many aspects surrounding his many interests, accomplishments, and sense of humor.

I came to his work first as a budding calligrapher. I had the opportunity to visit his Hingham studio along with Ed Karr and Jackie Sakwa in the early 1980s and was given a personal guided tour by Dorothy Abbe. I was just fascinated by everything I saw there and heard the admiration in Dorothy’s voice as she described his talent and dedication to everything he touched. There is a warmth and human touch present in all of his work that spoke clearly to the time in which he lived.

Jim Parkinson tells us about reviving Electra for Bruce Kennett’s W. A. Dwiggins biography.

Those of you who have followed the progress of Letterform Archive’s first publication, the forthcoming W. A. Dwiggins: A Life in Design, already know that this book will be both a celebration of this prolific author, artist, and designer, and also the culmination of forty years of passionate research and collecting by two of his biggest fans — the book’s author, designer, and chief visionary, Bruce Kennett, and Letterform Archive’s founder, Rob Saunders. At nearly 500 pages and including 1,200 illustrations, the book is a labor of love and has received unstinting attention to the writing, editing, design, and production. In keeping with our ambition to present Dwiggins in a publication worthy of him, Letterform Archive also commissioned Oakland-based type designer Jim Parkinson to create a digital revival of Dwiggins’s Electra typeface that honors the design’s original personality and strength. The resulting fonts — which we have named “Aluminia” after one of the marionettes Dwiggins designed and fabricated in the 1930s — will be used throughout the Dwiggins biography and are now available for purchase.

For backers who have already purchased the fonts, we expect to deliver these along with your license within the next two weeks. Watch your inbox and, if you haven’t yet responded to our survey requesting your delivery address, please do so as soon as possible, or email us directly at [email protected].

Now that the fonts are finished, we are making steady progress towards sending the book to press and will soon follow this update with additional news and information. In the meantime, we hope you enjoy this recent interview with Jim Parkinson, in which he shares both the challenges and the delights of this intriguing project.

Bruce Kennett, author of the upcoming biography W. A. Dwiggins: A Life in Design recently gave two in-depth lectures on Dwiggins’s typeface designs.

On behalf of Bruce Kennett, Rob Saunders, Stephen Coles, and everyone here at Letterform Archive, I would like to thank all 1,059 backers who helped bring the Dwiggins book project to life and ensure Kennett’s remarkable biography will be published.

We are grateful for the outpouring of support, and thrilled to have connected with this worldwide community of Dwiggins fans. If we include the direct, offline orders we received from individuals and institutions who could not use Kickstarter, we surpassed our stretch goal. Therefore, in addition to publishing this book, we are committed to digitizing our entire Dwiggins collection, starting with the rarest materials.

Orders for the deluxe edition have now closed, but in case you or someone you know would like a copy of the standard edition and missed the opportunity to get one on Kickstarter, we have set up a page on Indiegogo InDemand to collect all remaining preorders until we go to press in August. Update: You can now order the book directly from the Letterform Archive shop.