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Books on Text and Textile

Vivian Sming, our new curatorial fellow, pulls on threads within the collection, tying together concepts of weaving and language.

Vivian Sming, 2022 Letterform Archive Curatorial Fellow

We are proud to announce the Letterform Archive Curatorial Fellowship, a new program designed to strengthen and diversify the collection. Rotating annually, the fellow works with our curatorial team to interpret and share material from the Archive, as well as expand the collection through new acquisitions and connections to artists and designers.

The 2022 fellow is Vivian Sming, an artist-publisher based in the Bay Area, who produces a wide range of artists’ books through their publishing studio Sming Sming Books. Sming’s first contribution to our blog highlights four books that combine weaving and language.

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Beyond the Bauhaus: Ecuador, Land of the Shuar

Vanessa Zúñiga Tinizaray refocuses geometric and systematic design principles on a culture far from 20th-century Europe.

Vanessa Zúñiga Tinizaray
This article supplements a Bauhaus Typography at 100 interview with Vanessa Alexandra Zúñiga Tinizaray.
See the interview

Letterform Archive’s current exhibition celebrates, among many things, the centenary of the Bauhaus. Such recognition indicates the significant impact of the school in modern culture. The Bauhaus has become synonymous with minimal and geometric systems of design. This makes it convenient to attribute this school of thought as a source for any graphic work that shares these characteristics, but similar ideas have been around long before the Bauhaus. The Ecuador, the Land of the Shuar poster that is part of the “Beyond the Bauhaus” section of the show is an example of contemporary designers practicing some of the principles associated with the school, and, in this case, principles rooted in a marginalized history.

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Typefaces Inspired by the Bauhaus

From Futura to ITC Bauhaus, our survey of Bauhaus type continues with a look at typefaces that adopted the school’s simplified, geometric ideals.

László Moholy-Nagy, cover for Bauhaus Buildings Dessau (Bauhausbauten Dessau), 1930. This late Bauhaus Book may be the only official Bauhaus publication to use a typeface inspired by the school (Futura Black), though it was perhaps lettered by hand with the type as a model.
This article supplements Archive Salon Series 29: Bauhaus Typefaces. Members can access the recording.
Watch the Video

Our first installment of this two-part series showcased the various typefaces found in official publications and other objects by Bauhaus instructors and students. We learned that the type used at the school was primarily utilitarian, readily available to printers at the time. But what about the radical geometric letterforms we connect to Bauhaus principles? Let’s look at minimalist typefaces inspired by the school, many of which live on as commercial successes long after the institution was forced to close down.

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Typefaces Used by the Bauhaus

The school’s main typographic story is not about inventing radical typefaces, but using existing typefaces in a radical way.

Nameplate for bauhaus magazine, vol. 1, no. 1, 1926.

Letterform Archive’s inaugural exhibition, Bauhaus Typography at 100, displays nearly 200 objects representing the school’s influence on printed design. From its start in 1919, the Bauhaus incorporated mass production techniques in the creation of artworks across various programs offered on campus, from architecture and product design to textiles and graphics. While the school has come to be known for a simplified, geometric approach across all these disciplines, the exhibition narrates an evolution of letterform styles and illuminates the many people who developed what we now recognize as Bauhaus typography. As a companion to December’s Archive Salon, this two-part article series focuses on the core material that shaped Bauhaus typography: the typefaces.

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This Just In: Milwaukee Transit Passes

In the 1930s–60s, Milwaukee Electric Railway & Light Company offered trolley and bus riders a weekly burst of color and hand lettering. About 300 of these tickets are now in our collection.

A Milwaukee streetcar, 1955. Photo courtesy Barry Lennon.

Milwaukee claims to be the inventor of the weekly transit pass, and for several decades they could also boast to have some of the most beautiful ones. On August 18, 1919, Milwaukee Electric Railway & Light Company (TMER&L) launched a weekly pass experiment for its extensive streetcar service. It was an overnight success and went into full operation in 1921. The design of the passes was utilitarian and banal until the 1930s when they brought the production in-house and added color, public-service announcements, information about local events, and illustrated depictions of civic history.

For design and letterform lovers, the passes issued between 1937 and 1972 stand out as particularly colorful and cohesive. They follow a fairly consistent design program of large hand-drawn numbers for the week of the year, lettering for the valid range of dates, and small-print information set in type, all functionally decorated with jaunty banners, frames, and rules. Thanks in part to a donation from type designer Tobias Frere-Jones, the Archive now holds about 300 tickets between 1932 and 1969.

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From the Collection: Ludmila Hellmann-Kavalla

Original artwork from an Austrian student’s portfolio reveals the process of mid-century fashion advertising and illustration.

Selected spreads from a fashion catalog dummy created by Ludmila Kavalla as a student. (All images on this page are displayed at high resolution. Pinch or zoom to enlarge.)

Ludmila Hellmann-Kavalla, also known as Mila Kavalla, was an Austrian illustrator and graphic designer. Born in Baden, Lower Austria in 1924, she graduated from Vienna Academy of Applied Arts in 1950 where she trained under E. J. Wimmer-Wisgrill in the master class for fashion. While at the training academy, she met her future husband and business partner Roman Hellmann with whom she set up the “Hellmann-Kavalla” design office where she worked until about 1955.

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This Just In: Trajan Rubbing and Recutting

A 1970 rubbing by Father Edward Catich and a 2021 recutting by Paul Herrera bring the classical Roman capitals to life at the Archive.

Trajan column site photo by Carl Rohrs
Trajan’s Forum and Column in Rome, Italy. Photos by Carl Rohrs, September 2017.

The letters found at the base of Trajan’s Column, a second-century celebration of the Roman emperor, are widely considered the archetype of Roman capitals. Their shapes and proportions have inspired calligraphy, lettering, and type design for centuries. While we can’t transport the 100-foot, 700-ton marble monument to San Francisco, two recently acquired works offer some of the most true-to-life representations of the inscription.

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Letterform Archive Featured in New Book: Collecting Graphic Design

The Optik Books title highlights 10 collections around the world which specialize in a discipline that is traditionally overlooked by art and design institutions.

Letterform Archive in Collecting Graphic Design

Archives are more than just warehouses; they are greenhouses for the nurturing of narratives. Out of archival seeds, mighty stories grow. — Steven Heller on Collecting Graphic Design

A5/10: Collecting Graphic Design — The Archiving of the Visual
A5/10: Collecting Graphic Design — The Archiving of the Visual, Optik Books, 2021

Based in Düsseldorf, Jens Müller has authored, edited, and published dozens of books on design. The A5 series — under his own Optik Books imprint — offers affordable and beautifully documented snapshots of design history at a digestible length and (you guessed it) A5 size. The 10th volume in this series, Collecting Graphic Design, calls attention to the few institutions and private collectors who concentrate on preserving and sharing objects of graphic design, such as posters, logos, book covers, design manuals, and ephemera.

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